Do not write a fuzzy City Deals offer
Write clear offers for City Deals. Avoid fuzzy language like 'up to' or 'ask us'. Use specific discounts and simple rules so people know what they get.
- A clear offer is easier to act on than a vague one.
- Avoid using 'up to' or 'ask for details' in your ad.
- Pick one simple discount that is easy to understand.
- Include any rules like 'one per person' clearly.
- Test your offer by reading it to a stranger first.
Who this is for: Business owners choosing their mailer coupon
A fuzzy offer is a deal that is hard to understand. It uses words like 'some items' or 'up to 50% off'. These words make people stop and think too much. A clear offer tells the reader exactly what they get. This helps them decide to scan the DEAL code on your ad.
Why fuzzy words fail
People look at mail quickly. If they see 'Save up to $20', they might think the real save is only $1. They do not want to guess. If you say '$10 off any lunch', they know the value right away. Clear math makes the offer easier to understand.
How to pick a strong deal
Pick one main service or product. Do not try to discount everything at once. Use a fixed dollar amount or a flat percentage. Keep the rules very short. You can contact us if you need help picking a word that fits the space.
- Does it use the word 'up to'? (Remove it)
- Does it say 'ask for details'? (Say the details instead)
- Is the font big enough to read from two feet away?
- Does it mention a specific service or item?
- Is there a clear end date or 'one per person' rule?
The scan experience
When a neighbor scans your DEAL code, they see your offer on their phone. They also see buttons to call you or see a map. If the offer on the phone is different from the print ad, they will leave. Keep the text the same in both places.
Compare fuzzy vs clear
| Fuzzy (Bad) | Clear (Good) |
|---|---|
| Big savings on all shoes | $20 off any pair of shoes |
| Up to 30% off cleaning | 30% off your first house cleaning |
| Free gift with some orders | Free dessert with any entree |
| Low prices every day | Buy one pizza, get one free |
We mail to areas like Kendall, Westchester, and Miami Lakes. Planned reach: about 10,000 homes per area. Confirm coverage and the next mailing with our team. To get the best results in these homes, use the 'Clear' style from the table above. You can see how this works on our how it works page.
Frequently asked questions
Can I change my offer after the magazine is printed?
No. Once we print the magazine, the text on the paper cannot change. The print ad stays the same. Ask us what can be changed behind the DEAL code, when, and under what terms.
Should I put my phone number in the offer text?
You do not have to. The DEAL code adds a call button to the user's phone automatically. This saves space for your offer text.
Is a 'Free' offer better than a 'Percent' offer?
It depends on your margins and your goal. 'Free' is a short, clear word, while a percentage asks the reader to do math. Pick the one you can honor and write the terms clearly.
Put your shop in the City Deals magazine.
One printed page. Two codes. People open it on the phone.
Advertise your business
